The Wonita Chritstine blog presents the first installment of Be Inspired 2017. Featuring: Cakes by Nadia.
Throughout the year there are many occasions where people need to stuff their faces with layers of red velvet sponge cake, blow out a few candles and post pictures on social media. A majority of the time we love to buy our cakes from trusted brands or ask a favour from a family member who tends to burn the top of the cake and then we call it a day.
It’s 2017 and I say screw tradition. Especially when there is young talent in their 20’s trying to expand their brands. Meet CakesbyNadia
Nadia and I went to the same sixth form college and I always remember seeing her in the media/music department. Therefore I was shocked when I came across a picture of one of her cakes designs on Facebook because it looked so professional. This is not to say that people don’t grow and change their minds on their career paths. But our college had an amazing catering department that she didn’t attend and for that reason I wanted to know how her business came to fruition.
Me: Has cake design always been your dream goal?
Nadia: Never! I always used to change my mind about what I wanted to do in life and never found something that I truly loved. Over the years I’ve wanted to do music, be a make-up artist, lawyer…you name it, I wanted to do it. In August 2015, I wanted to hold a Macmillan Coffee Morning to raise money for the charity and I baked my own cake. Since that day, I’ve been hooked and have invested myself in it. I even quit my retail job of six years to start my own business.
Me: It’s a very big risk to quit your job of six-years to start your own business. Why not work for an established company ?
Nadia: After having my son, who is now 2, I decided to go back to work on weekends and evenings. I had a few bad experiences with managers and I decided I no longer want to work for anyone except myself. I can work when I want to, with my son around and in the comfort of my own home. Also, I don’t believe I would be able to work to my full potential in an established bakery. I love being able to design a unique cake for each client and not having the added pressure of someone watching my every move.
Me: My blog is created to inspire people and often time people tend to say:
“I cant follow my dreams because I have family commitments or work takes over”.
For those who need a kick in the right direction please inform them on how you balance work, family and friends?
Nadia: It can be hard sometimes as I underestimate how long something will take to do, or I have a cake disaster that I need to fix and end up cancelling plans. I make sure I have a diary and note down all the dates of cakes I have booked in and work my social life around that. It can take over your life if you’re not careful so just because an order is bringing money doesn’t mean I’ll accept it. My family always comes first.
Me: What advice would you give to people who want to start their own business but are easily distracted?
Nadia: My advice would be to not give up. I used to be easily distracted and would always change my mind about what I wanted to do in life and I just kept going until I found something I love. I think you will always be distracted by something else if you haven’t found what you truly want to do.
Me: I’m completely obsessed with your designs. I need to know what the process of designing a cake is (do you sketch your designs first)?
Nadia: I usually just go off the top of my head unless my client requests a design sketch. Most people come to me with pictures of what they want so I usually use them as inspiration and put my own twist on it. If I was to do a large wedding cake or something on a very big scale, then I would more than likely sketch it out for the clients beforehand.
Me: What type of cake options do you provide?
I offer anything from cupcakes to large tiered cakes. The possibilities are almost endless with cakes and I love to push myself. I try to provide a variety of different flavours including ones you may not see very often like pistachio and rose-water, toffee/caramel sponge and cherry bakewell. I don’t offer cakes that cater for dietary needs like gluten/dairy/nut free as I handle these ingredients in my kitchen and wouldn’t want to run any risk to customers. My thoughts are, if you want a particular flavour, tell me and I’ll give it a shot.
Me: What is the hardest part of your job and how do you overcome it?
Nadia: I think for me, at the moment, the hardest part of my job is getting my name out there and establishing a client base. It would be great to soon be well known all over London for my cakes and be able to expand my business further. I’m actively advertising my cakes through Facebook and Instagram, asking friends to recommend me and also approaching different events to possibly have pop-up stalls.
If you are in the London area and would like to order Cakes by Nadia for a special occasion or just want to know more information about her cakes. Check out her social media sites.
Wonita Christine Inspires you to Be inspired.